About Us

Developed by leading veterinary experts

Epona Biotec is a Hong Kong-based company specialising in equine welfare. Their flagship VetTrue System has been developed by leading equine veterinarians and technologists over a three-year period, in close consultation with international industry bodies and tested in partnership with leading academic institutions and racing authorities.

The company is renowned for its advanced tech expertise and is endorsed by leading equestrian organisations to meet the strictest standards of equine healthcare as demanded by industry leaders and care providers.

Its proprietary, remote temperature-monitoring system is advancing the specialist veterinary and broader equine industries by delivering technology that helps in the detection and prevention of illnesses and diseases in horses.

Meet our founders

CEO Dr Michael Hurley

CEO Dr Michael Hurley

BVSc, CertEP MANZCVS MRCVSRCVS Advanced Practitioner in Equine Practice

Veterinary Surgeon Dr Michael Hurley has over 25 years extensive international equine experience. Since graduating from New Zealand’s Massey University, he has worked with leading thoroughbred horse trainers and breeders around the world, and with many elite equine athletes.

His career has spanned Newmarket in the United Kingdom, Ireland and Saudi Arabia where he was the private Veterinary Surgeon for HRH Prince Ahmad bin Salman bin Abdul Aziz’s Thoroughbred Corporation. Following this, he was the Deputy Head of the Veterinary Clinical Services Department at the Hong Kong Jockey Club.

Michael is the co-founder and CEO of Epona Biotec and has been responsible for product design and development, global field testing, and research.

COO Adrian Cecil Poon

COO Adrian Cecil Poon

BA(Hons), DipArch, MSc

Adrian’s career in multidisciplinary design began with 10 years as an Architect both in the UK and Hong Kong, dealing with complex engineering, contractual and functional challenges. His interest in solving problems of a mechanical nature brought him to manufacturing, specialising in automotive OEM production supplying major German automakers.

In 2014 he obtained funding and founded his first IT startup, a building materials platform, where he observed first-hand the potential that technology has to disrupt traditional industries. As a co-founder of Epona Biotec he applies this broad, operational experience and leads all aspects of design and hardware development, contractual and IP matters, sourcing and logistics.

CTO Matt Craig

CTO Matt Craig

BSc, BEng

Matt’s insatiable desire to build things first manifested in an early-childhood obsession with electronics, which quickly led to software creation. His career has ranged from low-level, embedded circuit design to institutional algorithmic trading systems.

Matt has spent more than 10 years as technical lead, building automated trading systems in investment banks and proprietary trading firms across Asia, Europe, and Australia.

He brings more than two decades of professional software development experience and embedded hardware design knowledge to Epona Biotec.